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Sales & Retail Placement

Direct relationships with key buyers across every major U.S. retail channel.

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Overview

How CPI Delivers Sales & Retail Placement

U.S. retail is a relationship business. Category buyers at Walmart, Target, Costco, Kroger, Home Depot, and thousands of other accounts see hundreds of pitches a year — and buy from people they trust. CPI's team brings 100+ years of combined retail experience and a nationwide network of power brokers built over generations.

We prepare your sell-in like insiders: category review decks built on the retailer's own data and planogram logic, velocity stories from your e-commerce and test-market performance, and margin structures that survive slotting, promotions, and chargebacks. Then we get you in the room — presenting directly to buyers and managing broker and distributor networks where they add reach.

Placement is the beginning, not the end. We negotiate terms, coordinate first shipments against OTIF windows, and stay engaged through the critical first reorder — because an order is not an order until it is a reorder.

Our Process

From First Call to National Distribution

1

Discovery

We evaluate your product, goals, competitive set, and readiness for the U.S. market.

2

Strategy

A phased go-to-market plan: channels, pricing, compliance, and launch sequencing.

3

Execution

Import, placement, and promotion — executed by our in-house team and broker network.

4

Expansion

Reorders, line extensions, and new doors until your brand is truly national.

Where We Place You

Retail Channels for This Service

storefront

Food, Drug & Mass

Walmart, Target, Kroger, CVS and Walgreens — the channel that builds household names.

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warehouse

Club & Warehouse

Costco, Sam's Club and BJ's — fewer doors, enormous volume per SKU.

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hardware

Home Improvement & Hardware

Home Depot, Lowe's and 30,000+ hardware stores — DIY is a $500 billion channel.

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FAQ

Sales & Retail Placement — Common Questions

Yes — buyer relationships are our core asset. Our team and broker network cover every major U.S. channel, and we prepare your pitch to the standards those buyers expect before we ever request the meeting.
Proven velocity (usually Amazon or test-market data), compliant packaging and EDI capability, margins that support their promotional model, and a brand story that fits their category strategy. CPI builds all four.

Talk to a Specialist

Start With Sales & Retail Placement

Tell us about your brand and goals — a U.S. market specialist responds within one business day. Or call us directly:

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  • verified 250,000+ points of distribution
  • verified 100+ years combined retail experience
  • verified Response within one business day

Explore Our Other Services

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Ready to enter the U.S. market?

Contact our distribution experts today for a strategic consultation.

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