shopping_basketGrocery & Supermarkets
40,000 supermarkets and $800 billion in sales — where food & beverage brands scale.
$800B+
Annual U.S. supermarket sales
~40,000
Supermarkets nationwide
30,000+
Average SKUs per store
1.6x
Weekly household shopping trips
Channel Overview
The U.S. supermarket channel includes approximately 40,000 stores generating over $800 billion annually. From national chains like Kroger and Albertsons to regional powerhouses like Publix, HEB, and Wegmans — plus natural leaders Whole Foods and Sprouts — grocery remains the proving ground where food, beverage, and household brands build velocity and consumer loyalty.
Key Retailers in This Channel
checklist Entry Requirements
- arrow_rightCategory data (SPINS/Nielsen) or strong e-commerce proof of demand
- arrow_rightSlotting budgets and a 12-month promotional calendar
- arrow_rightDistributor alignment (UNFI, KeHE, C&S, Associated Wholesale)
- arrow_rightCertifications as relevant: Non-GMO, Organic, Kosher, Gluten-Free
handshake How CPI Gets You In
- check_circleCategory review scheduling and buyer presentation development
- check_circleUNFI/KeHE/DSD distributor setup and management
- check_circleDemo, couponing, and digital promotion programs that drive turns
Is your brand ready for Grocery & Supermarkets?
Take the 2-minute readiness assessment or talk to a channel specialist.