About CPI
The Path to Market for the World's Best Brands
Consumer Products International specializes in helping companies launch and market new and existing products throughout the United States.
Your Partner in Sales
Whether you are looking to expand your existing distribution in the United States or are considering entering the American market, Consumer Products International has the total solution. We work closely with brand developers, manufacturers, and retail outlets to ensure a smooth transition from product launch through consumer purchase.
Our team of experts has a proven track record featuring over 100 years of combined retail sales success. We have helped brands of every size enter and thrive in the world's largest retail market — and we pride ourselves on consistently exceeding our clients' expectations.
As a leading sales and management company, we maintain intimate and unique relationships with key buyers across the United States, giving your brand a point of entry into some of the largest retail accounts in the country. We accomplish this through advanced analytics, strategic planning, and networks of power brokers across every major retail channel.
Headquarters
150 E. Palmetto Park Road, Ste #800, Boca Raton, FL 33432
Climate-controlled warehousing an hour north of the Port of Miami.
Leadership
Our Team
Mitch Gould
Founder & CEO
A third-generation retail distribution professional, Mitch has spent over 30 years placing consumer products into America's largest retail accounts — including helping build Amazon's sports nutrition category. His one-on-one personal approach has generated tens of millions of dollars in sales for consumer goods brands worldwide.
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Vince Arnette
Chief Finance Officer
Vince brings 35 years of domestic and international finance, operations, and business development experience — from Deloitte and Twentieth Century Fox to building a $750M pan-regional distribution network in Latin America.
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Sherry Gould
Co-Founder
Sherry has worked with hundreds of manufacturers over the past two-plus decades, with accounts such as Walmart, Amazon.com, Lowe's, 7-Eleven, CVS, Walgreens and K-Mart. She also leads all day-to-day operations at CPI.
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Scott Gould
Executive Vice President
A fourth-generation retail professional, Scott oversees all CPI operations and departments, blending technical and creative expertise across sales, marketing, and technology.
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Mike Myrthil
Executive Vice President
With 12+ years of sales and marketing experience, Mike manages CPI's global logistics and customs operations, ensuring safe and rapid transport of international cargo into the United States.
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Jonah Goldsmith
Director of Digital Marketing
A performance marketing specialist who helps health and wellness brands scale through Meta and Google advertising, combining data-driven advertising with high-production content strategies.
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Kayla Zadel
Chief of Communications
With a background in broadcast journalism and six-plus years of social media marketing, Kayla leads brand reputation, content creation, and awareness campaigns for CPI clients.
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Saurabh Bhatt
IT Director
With 16 years of experience supporting global brands including Dell, GE, and IBM, Saurabh manages CPI's SEO programs, social campaigns, email marketing channels, and web operations.
Read Biography arrow_forwardMarc C. Sanchez
FDA & Regulatory Counsel
Marc helps CPI clients navigate FDA and USDA legislation for food, beverage, supplement, cosmetic, and medical device products. A frequent national speaker, textbook author, and lecturer at Northeastern University, his practice is limited to matters before the U.S. Food & Drug Administration.
Read Biography arrow_forwardChristian Stanbury
Director of Marketing
A U.S. Air Force veteran with 21+ years in digital, Christian leads CPI's full-service digital team — SEO, PPC, web development, data analysis, social media, and multi-channel marketing strategy.
Read Biography arrow_forwardGlen Fernandez
Director, South Pacific Region
At the helm of CPI's South Pacific Region, Glen guides Asia-Pacific brands step-by-step through the U.S. market — the mecca market of the world for companies across the region.
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The CPI Advantage
Turnkey Product Launch Infrastructure
Comprehensive support, critical expertise, powerful industry-specific broker connections, and constantly evolving marketing innovation — everything under one roof, from the moment you become a client until you realize your full sales potential.
Full-Service Agency
Every service you need in-house. Develop a lasting relationship with your account manager and focus on your business — not on juggling contacts and day-to-day tasks.
Generations of Expertise
CPI's executive team boasts over 100 years of combined experience in distribution and retail, with success stories across virtually every major U.S. retail channel.
Unmatched Speed to Market
What others do in years, CPI can accomplish in months. Our network of power brokers provides unparalleled speed to market and recognizes opportunities before the competition.
Promotional Support
Once your product is placed, our in-house marketing team delivers focused, cost-effective, proven promotional support that enhances sales volume.
PR & Communications
We promote you to BOTH retail and consumer audiences — buyers want your products on their shelves while consumer demand pulls them off. At CPI, an order is not an order until it is a reorder.